Award winning publication for photography and copywriting.
Author, designer, entrepreneur and innovator, Joe Vassallo’s talents extend well beyond his award winning firm, Paragon Pools of Las Vegas, NV, benefiting the industry and consumers across the globe.
Founder and president of a custom, in-ground, commercial and residential construction company, Vassallo’s innovative design concepts and business acumen have been celebrated in a multitude of arenas; from consumer and business publications, to electronic media and on the world-wide web. His eagerness to employ “special materials” has resulted in major trend-setting applications. Vassallo and his projects have been showcased in many television segments including an HGTV special.
The firm’s project list includes pools for major hotels, casino moguls, celebrated chefs, celebrities, luxury home tours and multiple man-made lake renovations.
Vassallo sits on local, regional and national boards for the Association of Pool and Spa Professionals (APSP). Past-Chairman of the National Builders Council, he currently serves on the National Board.
One of few world-wide to earn the Certified Building Professional (CBP) credentials notes him as one of the pool industry’s elite.
Vassallo was named 2009 "Entrepreneur of the Year" by the Las Vegas Chamber of Commerce.
Vassallo has made a mark in the industry; he presents seminars for international symposiums, contributes to technical manuals, mentors novice designers and is a consultant to financial investors. He works with local, state and national legislators impacting licensing, standards, building codes, and safety regulations.
Highly editorialized, media reporters seek out Vassallo’s insight on topics ranging from design, to safety, trends and legislative issues for feature stories. Former contributing columnist to Nevada’s largest newspaper, the Las Vegas Review Journal, his column Pools and Spas provided readers with information on an array of pool and spa related subjects including construction, maintenance, entertainment and trends.
His humanitarian works involving educational and water safety programs have earned numerous awards including Citizen of Distinction and The Jefferson Award.
His book, The Al Fresco Life: Pools, Spas, Bars & Kitchens is available now at www.schifferbooks.com and major book stores.
